--- title: The Lynx Perspective | Ian Ferguson | VP Marketing (6) description: (6) --- # Ian Ferguson | VP Marketing # Ian Ferguson | VP Marketing [![](https://www.lynx.com/hubfs/Main-Banners-Ian-Auto1920%20cropped.jpg) ](https://www.lynx.com/executive-blog/automotive-autonomy-certification-consolidation) #### [Shifts in the Automotive Industry](https://www.lynx.com/executive-blog/automotive-autonomy-certification-consolidation) ![Picture of Ian Ferguson | VP Marketing](https://www.lynx.com/hs-fs/hubfs/Ian%201-1.jpg?width=30&name=Ian%201-1.jpg) [Ian Ferguson | VP Marketing](https://www.lynx.com/executive-blog/author/ian-ferguson-vp-marketing): Jan 29, 2020 12:15:00 AM In my first blog, I mentioned that one of the reasons I joined Lynx Software Technologies was that I thought a number of additional markets were going to need and value the functionality that Lynx... [Read More](https://www.lynx.com/executive-blog/automotive-autonomy-certification-consolidation) [![](https://www.lynx.com/hubfs/Ian-Blog-Banner.jpg) ](https://www.lynx.com/executive-blog/why-did-i-join-lynx) #### [Why Did I Join Lynx](https://www.lynx.com/executive-blog/why-did-i-join-lynx) ![Picture of Ian Ferguson | VP Marketing](https://www.lynx.com/hs-fs/hubfs/Ian%201-1.jpg?width=30&name=Ian%201-1.jpg) [Ian Ferguson | VP Marketing](https://www.lynx.com/executive-blog/author/ian-ferguson-vp-marketing): Jan 6, 2020 2:00:00 PM Behind highly visible, glamorous appliances like smartphones, televisions and in-car infotainment, there exists a broad range of technology largely hidden from its users. These systems have grown... [Read More](https://www.lynx.com/executive-blog/why-did-i-join-lynx) [ Prev ](https://www.lynx.com/executive-blog/author/ian-ferguson-vp-marketing/page/5) [2](https://www.lynx.com/executive-blog/author/ian-ferguson-vp-marketing/page/2) [3](https://www.lynx.com/executive-blog/author/ian-ferguson-vp-marketing/page/3) [4](https://www.lynx.com/executive-blog/author/ian-ferguson-vp-marketing/page/4) [5](https://www.lynx.com/executive-blog/author/ian-ferguson-vp-marketing/page/5) [6](https://www.lynx.com/executive-blog/author/ian-ferguson-vp-marketing/page/6)